Hardly a day goes by it seems without some public spat about whether social media marketing is worth it. Everywhere you turn, headlines scream about how useless, unsafe, irritating or even harmful spending time online can be. And that includes for companies and entrepreneurs.  We all know someone who dismisses social media as a pain in the neck or a passing fad.  But negative news is so much more interesting than the positive stuff isn’t it? We all know that really. Social media is all about being authentic and real, approachable even – and who doesn’t want that for their business?

The truth is that for businesses that care about their customers and want to boost reputation and their bottom line, social media is a powerful and necessary tool.  Sure, there are high profile companies quitting social media in a flurry of publicity – but they already have millions of customers. These are the exceptions not the rule.

For your business to grow, you need to reach a wide but targeted audience. An active and effective social media presence will allow you to do this. Two out of three adults use social media.  Many of these people are your target customers or supporters.  It makes sense to go where your customers are – to listen to them and engage with them.

By not tapping into the potential of social media, marketing yourself to potential leads and customers becomes a lot more cumbersome.

So, we want to answer that question – “Is social media marketing worth it?”

Here are six ways in which social media marketing can benefit a business.

Social media gives you a wider reach – With social media, it’s easy to market your services to a large population. And not only does social media allow you to reach out to more people; it even lets you determine the kind of audience to whom you wish to market yourself.

Using social media for business boosts your site’s SEO  – Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. A killer content strategy for SEO is the most important part of earning top spots in search engine rankings, but driving traffic to your optimized pages will cause them to climb much faster in the search engine results pages (SERPs).

Social media marketing is easily sharable marketing – A user can easily share any marketing activity or advertisement that’s posted up on a social media website. This means that once you’ve shared a post, people will eventually ensure that it gets to your target market; the people who will actually benefit from your business.

A strong social media presence builds brand loyalty – A report published by Texas Tech University found that brands with active social media profiles have more loyal customers. It’s easy to imagine why: when you’re engaging and interacting on social media (not just tossing your posts out onto the web hoping someone will stumble upon them) you become less like a corporation and more like what you truly are, a unified group of people who share a vision.

Social media means you can respond to customers quickly – Once you’ve shared any content on social media, it’s easy to keep track of customer responses and feedback given by social media users. Besides making the necessary changes as soon as possible, you can even respond to your customer’s queries and messages. This will help you engage with the audience better so they keep coming back for more.

Customers you didn’t know existed will find (and buy from) you – In the process of marketing with Facebook, you’ll probably join a ton of groups related to your products, industry and customer base. By posting links in these groups, you’ll help influence customers to check out your site. Answering questions on Quora is another option.

So as you can see, the answer to “Is social media marketing worth it?” is a very strong yes!

Are you already on social media? Talk to us today about how we can get you started properly or improve your performance along the way.