The first time many people come into contact with your brand will be through your website. This can have a huge impact on their future relationship with you – their connection with your Company starts here. Therefore the site needs to be aesthetically pleasing but also resonate with the reader when they read the words on the page.
Blogs – short for web logs – are a way to keep in touch with your audience in a more in-depth way than social media posts. They are an opportunity to convey your opinions, experiences and news in a easily accessible format which can be shared on your website, social profiles and submitted to relevant publications for consideration.