Many businesses overlook the benefits of blogs and so we want to share with you 5 reasons why writing blogs can be good for your business, but it could essentially become one of the best ways of marketing your brand online. Failing to integrate blogging into your marketing strategy may limit you from reaching your target market and potentially selling your product to a wider audience.
Here are 5 reasons why writing blogs can be good for your business:
1. Targets potential clients
Although blogging focuses on topics related to your products, it doesn’t forcefully market them to readers; but that doesn’t mean that sales won’t be made from the content you produce. By discussing the industry you work in, the services or products you offer and the types of challenges your target audience may be facing, you’ll be setting yourself up as a leader in the industry. If readers believe you are experienced in your field, they’ll be far more inclined to purchase from you.
It doesn’t matter how small your business may be, providing blog content that’s considered valuable and expert to the reader will stand you in good stead for potential business growth. Over time, your blog posts may then become the ‘go-to’ source for information on your particular industry, which may then lead on to further customer enquiries and most importantly; sales. This is one of the reasons why writing blogs can be good for your business.
2. Boosts website traffic
A blog is usually separate from your main business website, meaning you have another online source for potential clients to find you. A blog could either be integrated onto your website on a separate page or on an entirely new platform, which means you have double the chances of being discovered on a search engine search. If readers find your content interesting, they’re likely to want to browse through your website and browse the products and services you offer. Therefore, your readers may turn into returning clients. In order to be found online, you’ll need to take into consideration a few strategies to get your blog noticed.
3. Helps improve your search ranking
Google continually likes to be fed new content, so websites that are constantly updated with new content have a greater chance of being ranked highly on search engines. Blogging provides the perfect opportunity to add new content on a daily, weekly or monthly basis, meaning you’re constantly providing search engines such as Google, Yahoo and Bing with new content to file.
Blogs also rely on the use of search engine optimization (SEO) where keywords that users are likely to search for are integrated into the copy. When the most searched-for keywords are added to blog posts, you’ll be given a higher rank on search engines, meaning more people are likely to find and click on your blog if they believe the content will be relevant.
4. You’ll boost your social media presence
A well-written blog can be a great way of getting your name out there on social media; which is why writing blogs can be good for your business. If people like your content, they’ll probably be keen to share it, which could be the answer you’re looking for to publicise your brand name to thousands of people every single day. If you continuously post relevant and interesting content, social media users are more inclined to stay up to date with your news and updates, which is how you will grow a dedicated customer base. Users also have the opportunity to share the direct link to your blog through twitter and Facebook or even via email to friends, which essentially becomes a free method of brand marketing.
Make sure to add social media buttons onto your blog, so readers who have found you through search engines have the opportunity to browse through your social media channels and stay in touch with your news.
If you’d like to know more about which platforms would suit your business, please take a look at our previous blog here.
5. Strengthen relationships with new and existing customers
Customer engagement is one of the key aspects of your marketing and branding campaigns. Blogging is a successful strategy to engage in conversations and start discussions. You’ll be able to develop a trusting relationship with your clients by providing valuable information that they’ll find relevant. You can also include an active comment section where readers can leave their opinions and you’ll have the opportunity to respond directly to them.
If you would like to know more about our blog writing service – where we can offer more than just writing them for you – please contact us on 01902 324411 today!